Professionally, Marian Newman has worked in every aspect of the nail industry. She opened a ‘nails only’ salon in 1988 and progressed into training beginners, improvers and master classes after attending master level training courses in the UK and US.
Her session work is a major part of Marian’s life and she has collab- orated with most of the legendary photographers including Nick Knight, Mario Testino, David Bailey, Peter Lindbergh, Patrick Demarchelier and Solve Sundsbo.
Some of her career highlights in this field include over 50 British Vogue covers to her name and years of working on fashion shows for London and Paris Fashion Weeks, including shows as Givenchy, Alexander McQueen, Vivienne Westwood, Gareth Pugh, Maison Margiela, Mary Katrantzou, Simone Rocha, Manish Arora and Christopher Kane.
Some of the celebrities for whom Marian has worked her particular magic include Kate Moss, Nicole Kidman, Scarlett Johansson, Michelle Williams, Natalie Portman, Kate Blanchett or Bjork.
Marian is the author of the definitive textbook for nail technicians, The Complete Nail Technician, she has worked with some of the top nail care companies in the world and has also designed her own nail polish range for MAC Cosmetics
After more than 24 years as a licensed nail technician, 12 of which were spent working as a global educator and a corporate executive in manufacturing, Elaine Watson combines both her savvy of an evolving industry with her love of nails.
Watson has worn many hats in the nail category including salon owner, celebrity nail technician, television personality/judge on “Nail’d It”, head booth judge of the internationally known Nailympia competition, entrepreneur and most recently as Executive Vice President of Kupa Incorporated. Now she is drawing upon her extensive background to inspire other women (and men!) who have dreams of financial independence.
It is Watson’s hope that the skills she has acquired along her journey can be taught to a new generation of professionals who have love for the nail category but in a way that opens them up to thinking outside the box. There is no longer a “right and wrong” way of doing things, rather a more knowledgeable way to adapt to the needs of this ever evolving industry and its clients.
Karin Ström is one of the most experienced personalities in the global nail industry, where she has been working with everything from competing on international level (17 times Nailympia Gold medal winner, 4 times Grand Champion, 8 times European Champion and 15 times Swedish Champion).
She has been doing product and brand development for one of the largest nail brands in Sweden, as well as educating and training many of the best nail technicians we know in the industry today.
Karin is now working as country manager at Insight Cosmetics Group where she has an international role in supporting education development, competition trainings as well as product and concept developments.
- The honorable INES judge since 2008, Russia
- The judge for international championships in Baltic countries and East Europe
- Champion of Europe in Germany
- 2 gold Nailympics winner in London
- Founder of Fantasy nails brand
- Art director of Fantasy Nails Academy, Saint Petersburg, Russia
Company President OleHouse, International Judge certified by American magazine NailPro, a member of the judging panel at the World Championships in Tokyo, at the Olympic Games in Las Vegas, Rom, Madrid, Seoul (Korea) and London, at the international contest in Düsseldorf (Germany), Singapore and Hong Kong (China). Holds the honorary title of "Top-manager of the Russian Federation in 2006", the author of books on manicure, pedicure and nail enhancements. Сoach a competitive team of Russia.
Gold medal Nailympics USA 2012;
Bronze and Silver medals IBS NailPro Las Vegas 2009 and 2010.
International judge USA, UK, Russia, Germany.
Director of Product Development and Education for Iryna Giblett AB Sweden.
Worldwide known instructor of EzFlow and IBD. The member of a worldwide coachers team, 3 times World Champion in nail design, founder of “Elena Maltseva nail design Academy” that belongs to VICTORY Studying Center unit, the worldwide coach and judge, the author of various books on nail design. The main coach of the competitive team “VICTORY” in nail design nomation.