After more than 24 years as a licensed nail technician, 12 of which were spent working as a global educator and a corporate executive in manufacturing, Elaine Watson combines both her savvy of an evolving industry with her love of nails.
Watson has worn many hats in the nail category including salon owner, celebrity nail technician, television personality/judge on “Nail’d It”, head booth judge of the internationally known Nailympia competition, entrepreneur and most recently as Executive Vice President of Kupa Incorporated. Now she is drawing upon her extensive background to inspire other women (and men!) who have dreams of financial independence.
It is Watson’s hope that the skills she has acquired along her journey can be taught to a new generation of professionals who have love for the nail category but in a way that opens them up to thinking outside the box. There is no longer a “right and wrong” way of doing things, rather a more knowledgeable way to adapt to the needs of this ever evolving industry and its clients.
Karin Ström is one of the most experienced personalities in the global nail industry, where she has been working with everything from competing on international level (17 times Nailympia Gold medal winner, 4 times Grand Champion, 8 times European Champion and 15 times Swedish Champion).
She has been doing product and brand development for one of the largest nail brands in Sweden, as well as educating and training many of the best nail technicians we know in the industry today.
Karin is now working as country manager at Insight Cosmetics Group where she has an international role in supporting education development, competition trainings as well as product and concept developments.
- The honorable INES judge since 2008, Russia
- The judge for international championships in Baltic countries and East Europe
- Champion of Europe in Germany
- 2 gold Nailympics winner in London
- Founder of Fantasy nails brand
- Art director of Fantasy Nails Academy, Saint Petersburg, Russia
Company President OleHouse, International Judge certified by American magazine NailPro, a member of the judging panel at the World Championships in Tokyo, at the Olympic Games in Las Vegas, Rom, Madrid, Seoul (Korea) and London, at the international contest in Düsseldorf (Germany), Singapore and Hong Kong (China). Holds the honorary title of "Top-manager of the Russian Federation in 2006", the author of books on manicure, pedicure and nail enhancements. Сoach a competitive team of Russia.
Gold medal Nailympics USA 2012;
Bronze and Silver medals IBS NailPro Las Vegas 2009 and 2010.
International judge USA, UK, Russia, Germany.
Director of Product Development and Education for Iryna Giblett AB Sweden / Ikoniq Nails AB
Worldwide known instructor of EzFlow and IBD. The member of a worldwide coachers team, 3 times World Champion in nail design, founder of “Elena Maltseva nail design Academy” that belongs to VICTORY Studying Center unit, the worldwide coach and judge, the author of various books on nail design. The main coach of the competitive team “VICTORY” in nail design nomation.
Multiple winner and prize-winner of international competitions and world Championships in nail modeling and design.
Coach of Champions and winners of international competitions
The current judge of the world Championships and Russia.
International certified teacher, Creator of author's programs.
A well-known trainer and speaker of the nail courses in Europe
Coach of the competition team Nail Future Pro, which won more than 600 medals worldwide!
In 2014 Elena Popova took part in the Guinness Book of records (USA) on Fastest Full Set Acrylic Sculptured Nails, and her time is 9 min 39 sec (10 nails, French modeling on forms)
Students of Elena Popova repeatedly became Champions and prize-winners at the Championships of Russia, Europe and the world.
In recent years, Elena Popova has been a nail modeling coach for the winners of the world Championships:
2011-3rd place (acrylic),
2012-1st place (gel),
2013-1st place (acrylic),
2014-2nd place (gel)
World Championships in Milan:
- Nailympion Ukraine 2017 - coach of the Grand champion
- Nailympion Rome 2018 - coach of the Grand champion
- Nailympion Rome 2018 - coach of the Global champion
- Nevskie Berega 2018 (Russia) – coach of the Nail Future Pro team: more than 60 awards, 12 Grand Prix, coach of the Grand Champion
Anneke Van de Sar
Anneke van der Sar , working since 1982 in the Beauty Industry and as a Nail-Technician since 1993. International Educator for different brands in the Nail-Industry since 1995, now salon-school-owner in the Netherlands and distributing Artistic Nail Design products in the Netherlands. Still open for new ‘adventures and opportunities’, will never stop looking for something special in this industry. Judged many competitions in Europe, USA and Russia, different levels and assignments. Worked, and still working with wonderful people in the industry and I will keep doing this as long as it is possible!
A genuine passion for nails and to see people develop, Reni has for many years educated and coached several of the nail technicians that we today see on the competitions arenas. Also to create fair and thrilling arenas for competitions Reni has formed the biggest competitions in Scandinavia, Nordic Nail Open, where around 80-100 nail technicians gather to compete and meet the judges for coaching. (Hope also to see YOU in Sweden)
The everyday work as CEO and Education/competition manager at her own company, Nail Systems of Sweden, fulfill her dreams, and brings out her skills and a never ending eager to find all the details, which has brought her to be a part of a global team developing new products for the market.
And those humble eyes always looking for all the beautiful details, has also given her a place in several countries Championships around the world. She has judged in Nailympia in London since 2010.
International Judge, Organizer “Golden Rose Bulgaria”, Director of Nailpro Bulgaria
Alex Fox has been a journalist since 1993 working for six years on photographic titles both consumer and trade. In 1998 Alex moved into the beauty world and worked on the first UK trade nail magazine, Nails Plus. This led to heading a team of 10 journalists as editorial director and launching two salon titles and a spa trade title too. Alex next co-founded Scratch magazine, the UK's only trade title dedicated to hand, nail and footcare professionals in 2003. In her role as editor, Alex has since introduced the first consumer nail title, Gloss, which enjoyed two issues a year before closing and has been organising Nailympia London for the last 13 years, which brings nail professionals together from across the globe to compete on an international platform. Since this time Nailympia has expanded into Australia and the USA and is now three international competitions a year.
Alex and the Scratch team launched the first ever nail industry awards in 2012, known as The Scratch Stars Awards, which celebrates and recognises excellence, flair and creativity among nail stylists and professionals. The awards is an industry staple and is growing with every year in stature and popularity. Most recently Alex, who resides in Qatar in the Middle East, has launched a prosumer magazine to elevate and highlight the professional beauty salon industry across the GCC. Scratch Middle East magazine launched in May 2014 is available in both digital and print versions across the Gulf.
Alex Fox is passionate about the nail industry and focuses on inspiring techs to explore their business opportunities and creative flair while helping shape this exciting and still emerging market sector. Alex currently lives in Doha, Qatar with her three children, three cats and three fish, while the Scratch editorial and advertising team is based in Kent, UK.
Marketing Economist, International certified Master Educator, International certified Judge
Elena Shanskaya - Beauty Coach, founder and organizer of 12 international nail championships, mentor, creator of a unique course “Teach-Train”
For 25 years she has been engaged in beauty coaching, this profession has absorbed her life completely. Being the founder and organizer of 12 international nail-championships, she considers the creation of a unique course “Teach-Train” from the Golden Nail Group to be her main achievement. Elena conducts more than 50 business trainings per year, which are devoted to the development of various areas in the beauty industry, and also deals with a service audit in business and premium class beauty salons. She has more than 20 thousand students around the world. Business training "Restart" was held in 16 countries.
Instructor- International class coach. Judge.
Multiple prize-winner of international championships from 2010 to 2017 in nail modeling and design. Twice
Silver Medalist European Championship by the version of the MLA. 2013 MODELING NAILS (Classic, Designs).
The founder of the school of manicure Natalia Sazonova
Sculpting 4XD gel plasticine.
Modern nail modeling.
Combi-Manicure with the use of TVS
Graduated specialist of international class in manicure, pedicure, nail modeling.
Instructor copyright training courses on manicure, pedicure.
Speaker of Russian and international forums
Winner and winner of Russian and international championships.
Viktoria Prihodko - organizer of the world championship Nailympia Estonia. Leader and founder of Beauty Office Helsinki. Master technologist, global instructor, national team coach, judge of national and international competitions, international class teacher, author of nail art curricula, multiple winner of international competitions (countries such as America, Russia, Germany, Finland, Estonia, Latvia, United Kingdom, etc.), who has participated since 2008, has been the head coach of Iryna Giblett in Estonia since 2010, the founder of VP Intelligent and Iryna Giblett, who won over 150 medals in international competitions.
For many years, Victoria has developed a large number of different nail design techniques, and is also the author of the Speed Nail Opila technique and Nail Mix-Modeling.
2016 Got into the top 10 best masters of Russia score-list.
Jurate Labanauskiene - organizer of the international championship "Inlay Art Embellished With Crystals. Director and owner of JSC" Alliance of Beauty "and school" Nail academy "
Founder of the international brand Majestic Professional Nail System.
Multiple winner of international competitions, 3rd Baltic Champion.
Grand Prix winner "Milan Art Poster", certified international judge, instructor and coach of the Lithuania Majestic Team national team.
Natalia Kiampo - instructor, competitive instructor. Judge of the international category. Multiple gold medalist championships. Winner of the five Gran Prix in 2018.
Aleksei Soltan is a professional model, the representative of Estonia in the high fashion industry! Renowned stylist, hairdresser, designer clothes, makeup artist.